vendredi 3 août 2012
Have you ever dreamt you could put an end to disease and ease suffering across the world?
Time to put on your lab coat!
Syrum is a social game on Facebook which sees you take control of your very own pharmaceutical company. You’ll have to equip and use your laboratory to discover new drugs and bring them to market in order to increase global health.
Research and test new medicinal compounds in a resource-management game.
Lead the assault against deadly diseases and viruses in an integrated trading card game.
Grow and customize your laboratory through the ages and retain your independence.
Lead the assault against deadly diseases and viruses in an integrated trading card game.
Grow and customize your laboratory through the ages and retain your independence.
Share your adventure and collaborate with your friends, send them gifts to decorate their own laboratory and use your smartphone’s locative capabilities to earn in-game rewards.
Sign up below to be the first to know about the official launch or come back soon... the health of the world depends on it!
Syrum : http://syrum-game.com/index.php
What http://worldofdtcmarketing.com thinks about it :
Developing and marketing new drugs is not a game
O M G ! That is what one physician said to me when I asked her to take a look at a new social media game from BI that lets players attack deadly diseases from their own virtual laboratories, discover new drugs, market them, and share and work with friends. ”Developing new drugs is not a game and this thing trivializes drug development. Does BI really think this is going to win over American consumers ?”
So on the one hand you have a pharma company taking the leap into social media but on the other you have a strategy that is, ahem, flawed in its objectives and execution.
Those of us in the industry are full aware of the legal, medical and regulatory issues facing new drug development not to mention a more vigilant FDA and increasing costs. Americans are not stupid and are smart enough to understand drug development hurdles if they are presented as facts not a game
Social media is not to be taken lightly but what has really puzzled me is that so many companies are willing to do things on social media without good supporting market research. I would have, for example, presented my target audience with a choice of using a game of just presenting facts that are easy to understand and credible, with sources of information, and asked them to choose which they prefer. My instinct tells me that they would like to know the real story and not have to play a game that makes fun of the drug development process.
